The 34,000 yoga mats, procured exclusively from tribal artisans across different regions of the country, bear the distinct designs and motifs representative of their respective communities
In a powerful initiative aimed at promoting tribal artisans and their remarkable artistry, Tribal Cooperative Marketing Development Federation of India Ltd.(TRIFED) has collaborated with Ministry of Ayush to supply 34,000 yoga mats.
This collaborative effort, set to coincide with the upcoming International Yoga Day, highlights the government’s commitment to uplift tribal communities and celebrate India’s rich cultural heritage. This initiative not only bolsters the economic prospects of tribal communities but also ensures the preservation and promotion of their unique artistic traditions.
The 34,000 yoga mats, procured exclusively from tribal artisans across different regions of the country, will bear the distinct designs and motifs representative of their respective communities. Each mat is a vibrant testament to the diverse cultural heritage of India’s tribes, reflecting their stories, folklore, and artistic legacy.
The yoga mats procured by TRIFED from the tribal artisans will be utilized by the Ministry of Ayush on International Yoga Day for various events, workshops, and training programs that are organized. The mats will act as catalysts, fostering a deep connection between yoga enthusiasts and the rich cultural heritage of tribal artisans. Through these interactions, participants will develop an appreciation for the artistic brilliance and cultural depth that tribal communities bring to the country’s diverse tapestry.
As International Yoga Day approaches, TRIFED and the Ministry of Ayush’s joint efforts will serve as a beacon of inspiration, celebrating the artistic legacy of tribal communities and fostering their socio-economic empowerment. Together, they demonstrate the transformative power of collaboration, promoting cultural diversity, and nurturing the invaluable contributions of tribal artisans to India’s rich cultural heritage.
As a part of this joint effort, TRIFED will highlight the following products/communities-
Discovering the Artistry of Santhal Community: Unveiling the Spirit of Madurkathi Mats from Medinipur
Embracing the authentic craftsmanship of the Santhal community TRIFED will present the essence of Madurkathi, an integral part of Medinipur’s rich weaving heritage. Carefully handcrafted by skilled tribals, these mats encapsulate the cultural legacy of West Bengal.
Similar to the intricate craftsmanship involved in weaving a saree using a Fly Shuttle Handloom, these mats intricately intertwine cotton yarn as the tana (vertical threads) and Madurkathi as the bona (horizontal threads).
More than just mats, these creations offer a range of benefits. Their non-conductive nature and exceptional sweat-absorbing properties make them indispensable in West Bengal’s hot and humid climate. Additionally, they hold great significance in religious rituals and practices.
Ms. Sonali Sinku, Ms. Ratri Tudu, Ms. Nilima Murmu and Ms. Pranati Tudu are a few tribal weavers involved in the production of mats. These talented tribal weavers contribute their skills and craftsmanship in the production of mats from various districts, including Beltala, Gochara, Sanchara, Kangal Beria, Debra, and Laulara in Medinipur and Purulia districts.
